joug|巴塞罗那设计师家电品牌
「 joug 」由巴塞罗那工业设计大师Josep Casal于2020年成立的小家电设计师品牌。致力研发和销售历久弥新、情感共鸣的小型创意家电产品。joug倡导经典、纯粹、品质的设计态度,为用户带来纯正的欧洲生活仪式感。
Joug, a home appliance brand established in 2020 by Barcelona industrial design master Josep Casal, is committed to the research and development of creative home appliances that are sustaining and emotionally resonant. Joug has a classic, pure, and high-quality design attitude to bring users a pure sense of European life rituals.
joug 中文译名为「 叽咕 」
寓意年轻人之间低声呢喃和亲切交流。
凸显品牌对用户体验的关注和亲近感塑造。
品牌崇尚自然,
热衷以几何的方式勾勒出不朽经典,
以产品链接用户的情感共鸣。
The Chinese name of Joug is "叽咕",
It means whispering and close communication among the young people.
Reflect the brand's priority to user experience and the feeling of intimacy.
The brand adores nature,
Keen to outline the classics and eternal taste with the geometric patterns,
Achieve the emotional resonance between the users and the products.
爱己悦人的你
For the beloved and yourself
深谙 生活|艺术|家 的亲密关系,
崇尚爱已亦悦人的态度,
为用户度身构建每一种的生活场景。
Deeply understand the bond of life|art|home,
Cherish the happiness of both yourself and the beloved,
Build every kind of living tailored for users.
为工作
追求更高品质的商务环境,
提供更高效的办公状态。
For work
Pursue a higher-quality business atmosphere,
Provide a more efficient working status.
为自己
独立乐观独居主义,
营造更美好的生活方式。
For yourself
Independent and optimistic solitary living,
Create a better lifestyle.
为家庭
精心呵护家人健康,
打造更安心的居家环境。
For the family
Meticulous care for the family’s health,
Create a more secure home.
joug品牌总设计师 / 创始人
巴塞罗那Workplan 设计创始人
西班牙Massana 设计学院硕士
Joug Designer / Founder
Founder of Workplan Design in Barcelona
Master of Design from Massana School, Spain
Josep Casal是西班牙知名工业设计大师,曾任职于日本三洋SANYO、Correa&Costa等国际知名企业,1995年于欧洲设计之都巴塞罗那创建WorkPlane Design设计机构,并长期服务于HP、GE、PHILIPS等世界500强企业;团队多次获德国红点设计奖、德国iF设计奖等国际工业设计大奖,是巴塞罗那历史最悠久,最具专业深度与品牌影响力的设计机构之一。
Josep Casal is a well-known industrial design master in Spain. He worked for Sanyo, Correa & Costa and other international companies. In 1995, he founded WorkPlane Design in Barcelona, the Europe’s design capital, serving HP, GE, PHILIPS and other Fortune 500 companies for a long time. ; The team has won many international industrial design awards such as the Red Dot Design Award and the iF Design Award in Germany. It is one of the oldest and most professional design institutions in Barcelona with great brand influence.